Key Concepts Film Poster Analysis

Avengers: Infinity War (2018)

Language:

The Avengers: Infinity War poster is shown clearly as a film poster because the title is big and centered which immediately shows the audience what the movie is. The text is bright gold which stands out in the range of colours, as well as all the heroes spread out across the poster which has connotations to an action movie. The background shows the galaxy and planets, suggesting that the theme of the movie revolves around the universe. There are a variety of characters including some of which that are aliens or not human, indicating that it's a sci-fi film. There are flames around the villain, emphasising that he is dangerous and the main antagonist of the film. The franchise name "Marvel Studios" is directly above the title, the actors and directors names are included at the top and the release date is shown at the bottom; all aspects of this follows the expectations and conventions of a film poster.

Industries:

Avengers: Infinity War is a Marvel Studios film starring many huge actors, some of which include Robert Downey Jr, Scarlett Johansson, Chris Hemsworth, Tom Holland, Benedict Cumberbatch and many others. Marvel Studios is mostly known for being one of the best publishers in the comic book industry, and for being the creators of many iconic superhero teams; the most well known ones being the Avengers, the Guardians of the Galaxy and the X-Men. Avengers: Infinity War skyrocketed and made 2.048 billion USD against a budget of 316 million USD, and became the 5th highest grossing movie of all time. It was directed by Anthony and Joe Russo and produced by Kevin Feige.

Audience:

The target audience for Avengers: Infinity War could range from pre-teens to teenagers to adults, particularly those that are fans of the Marvel franchise as shown by the assortment of Marvel superheroes, and also anybody interested in comedic and action-packed or sci-fi films in general. The age rating is classified as PG-13. The target gender for Avengers: Infinity War would be both male and female, as there are an abundance of different characters, varying from men and women. In terms of enjoyability, this film would appeal to an audience for its compelling and intense storyline. It is full of funny parts, however it does have its fair share of emotional and sad scenes as well. Watching this film is a thrilling experience, the tension and suspense will captivate the audience, causing them to forget about reality and become completely immersed in the movie. The audience will also be scared for the heroes, whether they end up surviving or not and the prices they may have to pay.

Representation:

There is an array of different characters, ranging from both male and female of all colours. Some of the lead actresses such as Scarlett Johansson who plays Natasha Romanoff/Black Widow, Elizabeth Olsen who plays Wanda Maximoff/Scarlet Witch and Zoe Saldaña who plays Gamora break the stereotype of all superheroes supposedly being male. This is great representation of female superheroes, especially in today's society, as some may think that only men can play action heroes. There is also a number of people of colour included in the poster, portraying the diverse collection of superheroes we have today for instance King T'challa/Black Panther (who was played by Chadwick Boseman). Moreover, this breaks the certain stereotype that all superheroes are presented as only white men.