1) The Daily Mirror's audience typically consists of predominantly older people, with almost half of the audience being over the age of 65. Most would be in the C1, C2 DE social classes. Their psychographic groups would likely be the "struggler", the "resigned" or the "mainstream".
2) The Daily Mirror stories may appeal to its audience as they focus on social, left-wing values and issues which affect the working class, therefore readers may feel as though their struggles are being addressed through this newspaper. They also do not hold members with higher statuses in society - the Royal Family for instance - up to a high standard, instead portraying them in a bad light which may please people who do not support them.
3) A reader may enjoy reading The Daily Mirror due to surveillance. This means that they are able to educate themselves on worldly issues and events taking place within the UK and around the world, whether it is politics or celebrity gossip (also serving as entertainment).
4) Print adverts are usually read more by older audiences as younger readers are now able to access stories and video content online or through social media, allowing new generations to personally engage with the stories.
5) The inside-page story of the CSP pages are specifically constructed to appeal to The Daily Mirror readers through the distribution of text and images. For example, images dominate most of the page, leaving little space for much text. The text is also bold and large in size, which is typical of a tabloid newspaper as they are usually read for entertainment and gossip. This may attract The Daily Mirror readers, who tend to be a part of the lower classes. The pictures provided of government leaders and the Royal Family are also quite unflattering, therefore indicating that The Daily Mirror and its readers are not in favour of them.
Industries:
1) The Daily Mirror is owned by a conglomerate named Reach. More recently, they are struggling due to the influx in usage of the internet; The Daily Mirror audience is much older now for this reason.
2) From 2018-2024, The Daily Mirror editor was Alison Phillips. The Daily Mirror exposed the Partygate scandal, which brought down the ex-PM Boris Johnson. This is when a series of allegations indicated that a party was held in December 2020, during a time in which COVID-19 restrictions were still viewed as a necessity in order to prevent a mass outbreak. The public were outraged due to Boris publicly issuing a ban on large gatherings, as a result "cancelling Christmas", though he ended up going against his own words.
3) The Daily Mirror's circulation has decreased immensely since 1990, from selling 3 million a day to 250,000 a day in 2023.
4) In order to counteract the gradual decrease in print sales and the growth of the internet, The Daily Mirror has created the mirror.co.uk website, as well as social media accounts on all major sites. The move towards a multi-platform landscape means that it publishes and synchronises across its print, desktop and mobile platforms, providing this online content for free.
5) Familiarity - it is culturally close to Britain as the effects of climate change will have an immense impact on Britain.
Amplitude - it involves a large number of people as the whole world will be affected by the effects of climate change.
Elite nations and people - it depicts a number of political leaders and their efforts to overcome the issue of climate change.
Negativity - the story is quite saddening and may upset people, as it is a crucial issue, however these stories tend to grab the attention of audiences more.
Balance - the front page includes multiple other stories, e.g. the 'Pride of Britain Awards' in order to balance the stories upon distressing issues such as climate change.
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