Paper 1 assessment learner response

1) Feedback:

Grade: 7

Score: 30/42

WWW: Wajiha - superb overall effort on this paper. In particular, your Q7 and Tatler (Q4) were brilliant!

EBI: You need to explain less of the theory (e.g. Q3) and apply it. Also more greater analysis for (Q2) analysis of unseen advert.

2) 

- No direct address but the subject’s eyes are focused on pushing the heavy tyre (physical exertion) which connotes determination and power in the face of adversity. This is reinforced by his facial expression which has his mouth open in a roar which connotes supremacy and effort.

- The brand name ‘Under armour’ has connotations of battle and war being connected to sport.

- The use of the spotlight (through the flood lit logos) links to sports matches and connotes drama/excitement but also shines on the main image connoting his power.

3) The use of locations in the narrative suggests a version of reality for the audience: Italian Riviera has connotations of romance, upper class and the old Hollywood era is evoked, suggesting the luxurious nature of the chocolate and reinforcing the ‘silk, not cotton’ message. Message of the narrative: Galaxy is a more sophisticated, classier product than other chocolate bars and, as such, needs time and relaxation for it to be enjoyed properly. The audience can also experience this luxury and a happier time (nostalgia) if they buy the product. The use of intertextuality: The narrative references Roman Holiday so rewards audiences who have knowledge of the glamour of old Hollywood. The narrative is a parody of the original film where Audrey Hepburn’s character steals Gregory Peck’s Vespa motorcycle and he jumps on the back whilst Italians shout at them, a bus goes past and a lady drops fruit.

4)

- Use of green colour scheme (fresh and new) with white text (style, class, sophistication).

- ‘Blond Ambition’ shows link to Prime Minister Boris Johnson (interview with his brother). Reflects Tatler’s focus on power and influence in Britain. This is also seen in cover line ‘Inside the new British establishment’.

- Emma Weymouth, Marchioness of Bath, cover star – reflects changing attitudes towards race and ethnicity in Britain and the influence of campaigns such as the Black Lives Matter movement.

5) Black Widow was marketed towards audiences through specific IMAX promotions with 22 minutes of the film shot in 1.90:1 aspect ratio, especially for IMAX cinemas. Social media was a huge factor - YouTube advertising was also heavily used by Marvel to promote the film, including using tweets from audience members on massive billboards, along with profiles on TikTok, Instagram, Twitter and Facebook. A section of the Marvel website also provided a gallery, story synopsis, character posters and opportunities to buy or stream the movie.

6) Before my next mock exam, I'm going to revise as much media terminology as I can and constantly implement them in my answers. I will also work on time management and stop including unnecessary background information about the media and narrative theories whenever I answer a question.