Kiss FM Breakfast Show CSP: blog tasks

Audience

1) KISS FM's mission is to entertain their target audience, made up of predominantly younger people, in a way that is completely unlike other monotonous radio shows. To achieve this, they deeply connect and listen to their viewers, and understand their interests on a different level by attempting to apply a youthful approach to their content. They keep their audiences up to date with the latest trends and news, which has become increasingly popular especially during the digital age.

2) The target audience for KISS FM is people within the age range of 15-34, and they are made up of 60% of their audience being female and 40% of them male. Although this audience may vary between many different psychographic groups, they would mostly fit into "the mainstream", "the aspirer" and "the succeeder". This is due to the fact that KISS FM provides content which is fitting for these three groups, as mainstreamers enjoy and respond to big, established brands, aspirers are materialistic and money-oriented and succeeders are strong-willed and seek only the best brands.

3) KISS is accessible from a vast variety of different devices, which is what makes it so appealing towards younger people. In order to connect to their audience, they use coveted streaming on apps, live events, social timelines and YouTube. KISS connects with its audience through a multi-platform strategy of presenting content around the music they love and the things that they’re into, wherever, whenever and however they want it, which helps them to further engage with their audience.

4) KISS Fresh provides exclusive first plays of the most popular streaming track from some of the most favoured music artists and producers. They play the biggest urban and rhythmic tunes from genres such as: hip hop, dance, house and afro beats - along with tracks from artists like Drake and Calvin Harris. KISS Fresh is accessible on DAB (in London), Freeview, Sky, KISSFMUK.COM via the KISS Kube app on social and at events. KISSTORY supplies more old-school music, from artists like Beyoncé and Jay-Z. KISSTORY is also hugely successful beyond the radio with compilation album releases and sell out club nights across the world from London to all across Europe and even the UAE. It is available on all the same networks as KISS Fresh.

5) Audiences can actively engage with the KISS radio brand by listening to it live online on their website, through the free KISS Kube app, through the radio or through attending one of their 100 yearly live events - from festivals to pool parties. Furthermore, this allows audiences to connect with KISS FM and their other stations on a personal level.

6) I think that listeners of the KISS Breakfast Show are mostly active, as they are offered an assortment of ways to connect and engage with the radio stations, from live events to different platforms to access it by, such as the KISS Kube app which allows them to stream shows at a convenient time to them. They are also constantly encouraged to be actively involved within everything KISS has to offer, including the news, pop culture and current trends. KISS is also very interactive towards their audience, which is a key aspect of the Breakfast Show.

7) The KISS FM Breakfast Show with Jordan and Perri provides audiences with audience pleasures such as personal relationships, information/surveillance and identity. This is because viewers may connect with the hosts due to their outgoing, chatty nature and their youthful take on things, making them very appealing and entertaining towards young people consuming the media, therefore creating personal relationships between them. They also supply informative news and educate viewers on things they may not have known beforehand, and viewers may consequently feel as though they can relate to the content that is shared to them on screen.

8) In the 1960s, music and radio was largely consumed via pirate radio stations or the BBC's very own radio stations. This was not only severely limited, but also very tedious, due to the fact that listening times were shortened to a mere few hours every day and pirate stations were outlawed. Nowadays, listeners have complete creative freedom to listen to whatever music they want, at any time of day, for as long as they desire. There are also many more streaming platforms which makes listening to music and the radio much more easier and accessible for anyone who wishes to do it.

9) In contrast to the KISS FM Breakfast Show, Tony Blackburn's 1967 Radio 1 Breakfast Show and the launch of BBC Radio 1 were specifically targeted towards a more limited and smaller group of people. While the target audience for KISS FM ranges from different ages, likes and dislikes, ethnicity and identity, the others were less broad and miscellaneous due to how different times were. BBC Radio 1 was very traditional and stood for conventional values, which is utterly unlike KISS and what it stands for. Due to this, KISS is more successful in terms of audience consumption, as its diversity appeals to audiences more than BBC Radio 1 did - which, after its release, subsequently failed to meet the expectations of their targeted audience. Although, it is similar to Tony Blackburn's show in the sense that they both started out as pirate stations.

10) In terms of Stuart Hall's reception theory, the preferred reading for the KISS FM Breakfast Show may be that it is very diverse and offers a number of resources for a wide range of different people. Avid fans may love the show due to this sense of inclusion, and how their content is constantly enjoyable, entertaining and relevant to the latest trends. However, the oppositional reading may be that it is too informal and restricted, as much of what they offer is quite niche and may only appeal to a specific group of people, rather than to everybody. Some may criticise the show due to its lack of eccentric or distinctive content, as it doesn't have many qualities which stand out completely towards somebody who isn't interested in the mainstream content that it supplies.

Industry

1) KISS FM first broadcasted on the 7th of October 1985 as a pirate radio station, initially to South London and then across the entire city.

2) There are three types of media, which are: magazines, radio and digital media. I recognise KISS, Empire and Magic.

3) KISS FM makes money through advertising, sponsorship and events (for example their summer festivals and the Wembley Arena Halloween party).

4) Today, KISS FM struggles to maintain its audience during the digital age. The previous breakfast show which was hosted by Rickie, Melvin and Charlie had over 2 million listeners. However, by the time Jordan and Perri took over it had already been deducted to 1.4 million. More recently, the figures have dropped to 980,000 listeners, so it is just over 1 million less than what it was before.

5) KISS FM is regulated by Ofcom. This means that the KISS FM Breakfast show must follow the Ofcom broadcasting code and not include anything inappropriate for children or younger listeners. If they were to break these rules, they would be at risk of facing a potentially large fine or being reprimanded.