January assessment learner response

1) Feedback:

Score: 30/34

Grade: 8

WWW: Wajiha - a brilliant assessment from you, again. Superb knowledge of the film industry!

EBI: Look at the example essay and mark scheme to see how to get top marks for Q6 - e.g mention COVID-19 pandemic impacting release and box office for Black Widow.

2) Marks:

Q1: 1/1

Q2: 1/1

Q3: 8/8

Q4: 2/2

Q5: 2/2

Q6: 16/20

I think I missed out on the last 4 marks on Q6 for not fully mentioning how the COVID-19 pandemic impacted the release of Black Widow and jeopardised its earnings at the box office. However, I think this is mostly because of the time limit and I couldn't write everything I wanted to.

3) Question 3:

I achieved full marks on this question by successfully analysing both the preferred and oppositional readings of the advert. A point from the mark scheme I could have used was the rolling up of sleeves has connotations of getting 'stuck in' and ready for hard work and action, along with her hair tied back which connotes to the fact that she takes her job more seriously than her appearance.

4) Question 4:

Vertical integration is when one conglomerate (a large company) owns different companies in the same chain of production - e.g Disney owns Marvel. This is beneficial to them as it enables these conglomerates to expand and make more profit, whilst also allowing them to beat rival companies.

5) Question 6:

Introduction: personal opinion/opening statement to justify your argument.

I, Daniel Blake main points: production cost, box office earnings, different ways of marketing (e.g. guerrilla marketing), description of independent films, distribution, exhibition, director power and success of the film.

Black Widow main points: production cost, unsuccessful box office earnings for a Marvel film and why (due to the COVID-19 pandemic, which severely impacted its release), different ways of marketing (e.g. traditionally - teaser trailers, film posters, billboards etc), description of Hollywood blockbusters, distribution and star power.

Optional additional paragraph: The comparison between the Hollywood blockbuster 'Black Widow' and the independent film 'I, Daniel Blake' - and which was the more successful film in terms of their oppositional success criteria.

Conclusion: A final judgement on which was the more successful film and why, summarise as a whole if independent films could ever compete with Hollywood blockbuster movies and conclude your own argument.